Hooray for Color definitions!

Published in Facts on September 17, 2018.

When it comes to colors definitions, the color that pleases the Printshop will at the same time drive the PowerPoint guys crazy.

Red isn’t just Red to all of us. And that’s just the way it works with colors. All of you who have printed the color Orange know what we’re talking about (…).

In Brandox we created a solid tool for color definition and management. Everybody gets what they need. CMYK, RGB, HEX or SPOT. (The list goes on but these are the most common color types)

The number one visual component that people remember most is color. In fact, color increases brand recognition by up to 80% according to some studies. So then it better be the right color don’t you think?

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