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It's not them, it's you; Understand your audience

The following post is a collaboration with digital marketing agency Bernie.

Digital marketing is great for marketeers as it offers 100% transparency and traceability. Some platforms also collect data as they go, providing you with a demographic breakdown of people who responded to your brand and promotion.

Digital marketing efforts are different to those that are ‘out of home (such as billboards, Radio, buses) because there are direct numbers that can be used to monitor and adjust campaigns. The first thing that we tell clients, industry professionals and aspiring marketeers is that tracking is essential. This is the first thing that you need to do if you want to start making real progress with your digital marketing.

In today’s digitally connected world, you want to be collecting as much data as possible. This data will help you understand your audience and the success of your campaigns at present. Additionally, this data will be even more important in the future. Collect as much as you can now to prepare for your marketing endeavours in years to come.

Allisa Lindo from Brandox advises “audience targeting is crucial to marketing and even more so when it comes to digital. Knowing your audience means less time and money wasted on campaigns. The more effort that goes into figuring out your target audience before you launch a campaign, the more likely it is you’ll get a good return on investment. If you aren’t targeting the right people then you might as well toss your cash in the nearest trash can and set it on fire – the heat from the fire would provide more ROI.”

Read the full article “It’s not them, it’s you; Understand your audience” on Bernie’s website now.

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