The press kit is one of the fundamental aspect of marketing and public relations for any brand and business. Unfortunately, it is often one of the most headache inducing aspects of public communication efforts. One reason press kits are such a pain is because of the various files that have to be brought together to create them.
What is a press kit?
A press kit acts as an introduction to your brand. It contains the information for journalists, bloggers, and other interested parties to understand your company and its story. Press kits can contain product images, photos of your team, logotypes, important press releases, graphics and more. You can customize them according to your needs as a brand.
Press kits have been around for a long time and have evolved alongside. The speed of that evolution often adds to the headache marketing and public relations teams experience in managing their brand image.
Here are three ways to reduce the pressure of creating and maintaining press kits.
1. Make everything easy to find
Journalists work very hard on the pieces they put together. One thing they hate most in this process is having to hunt for the information they need, when they need it. You’ll win extra points for bringing together all the important points about your brand together in one place, easily accessible for reporters.
The public information about your brand should be easily accessible from your website within a few clicks. That’s one of the main points of having a press kit. You want all of the information
2. Keep all your files organized and updated
After finding your press kit, journalists aren’t looking for another hunt for the right pictures, the right logotype, the right guidelines for using your logos. Journalists appreciate when everything is easy to find and download, without extra work.
If your kit hasn’t been updated since your latest rebrand, those outdated images and logos will end up in all the press coverage your brand gets. As soon as something related to your company’s brand image changes, you need to update your press kit accordingly as quickly as possible.
3. Make your contact details clear
If journalists need clarity on specific points, it should be clear in the press kit who or where they should reach out to get answers to their questions. Your press kit should contain contact information such as a name, email and perhaps a phone number.
This might seem like a small thing but journalists are time-conscious by nature. They work on deadlines and appreciate being connected directly to the media representative at a company, instead of going through generic email addresses.
Looking for an easy way to manage your electronic press kit?
Brandox makes it easy to get your press kit sorted. Organize all your brand files and make them accessible and shareable for the media and general public.
Journalists can see exactly what each file is and download them in their original format and quality. Updating your press kit is as easy as dragging and dropping your new brand files into your brand page. You can then easily rearrange them however you like.