Promoting your business is essential. Even more essential when you are a startup looking towards expansion. There are many issues that come with expanding your business, but managing your marketing material shouldn’t be one of them.
As a company grows, so do the amount of brand assets needed to connect with the right audiences. This is why brand asset management should be part of the growth and development of any startup.
What is brand asset management?
Let’s take a moment to define brand asset management and why it’s important. If you’re already familiar with this term, feel free to skip to the next section.
Brand asset management (BAM) refers to software specifically built for organizing brand material. That includes logos, vector images, product photos, videos, animations and more. BAM is most relevant those needing consistent access to graphic material, but has benefits for all team members.
A good BAM tool makes it easy for internal teams and external partners to collaborate and clearly manage brand material.
1. Control brand image during critical stages of growth
A growing company faces many issues, one of which is establishing a strong brand identity in the media and with potential customers. Brand image affects public relations, marketing and sales (among other things).
Brand asset management software offers a central source for team members to collaborate and streamline brand material. A well-organized platform allows startup teams confidently launch campaigns at any scale with material that is always brand compliant.
2. No more duplicate files and unnecessary work
Repeatedly producing the same materials is a massive waste of time. We can all agree on that. But creating duplicates is a frequent side effect of disorganized brand files.
People find they have no choice but to create new materials when it is difficult to find existing files. Creating new materials means time wasted on unnecessary work and increases the risk of publicly using material that isn’t brand compliant.
Keeping materials organized in an easy-to-access location cuts down on the need to create new versions over and over again.
3. Share brand files quickly for more efficient collaboration
A growing company needs tools for easy collaboration. Whether it’s a new office in another country or a partnership with another brand, efficiency and clarity are essential for good collaboration.
Brand asset platforms are tools for centralizing brand information quickly and efficiently. In addition to organizing files efficiently, they allow users to either allow controlled access to brand files, or share approved files from directly within the platform.